I love a press release with dire warnings about both erectile disfunction and vagina discomfort combined with proclamations of anything "benchmark."

This release (below) has both and it also has a photo of a saddle that doubles as an optical illusion. Stare at it and it seems to change direction.

But I'm not going to throw stones. I'm going to visit thi company at Interbike and see what it's all about, for the love of my prostate.

Press Release Men have long suffered from chronic nerve damage and groin numbness from extended rides. Research shows men may increase their chances of Erectile Dysfunction by up to 30%. Women too have suffered from vaginal nerve damage and chaffing. A breakthrough design eliminates those problems. A reverse engineered, laboratory tested saddle developed by RideOut Technologies protects against nerve damage.

Using advanced carbon infused fibers and a patented new design, this seat supports the “sit bones” or ischium of your pelvic girdle, relieving pressure from the perineum or crouch area. “The typical bike seat compresses the nerves”. According to Richard Weil, MD, CDT, a conventional bicycle seat reduced the blood flow to this vital area by 70%. This new seat allows for correct weight distribution eliminating blood constricting pressure points.

Named, Carbon Comfort, this seat is comprised of four vital parts; Carbon fiber supports in the saddle base absorbs and dampens road shock. The thermal molded base plate matches the body autonomy. Infused silicone under the “sit bones” provide lasting comfort. And finally this seat is topped with a high tech fiber made from bamboo, which wicks moisture naturally, is anti-microbial and cooler in the sunlight. This remarkable design even allows air to flow under the base plate keeping the seat itself cooler. This saddle will set a new standard in comfort and safety.

Performance is not overlooked. Lab tests prove the efficiency of this saddle is identical to “standard” racing seats and with the seat weighing at just over 300 grams, the new saddle will not slow you down. Comfort, performance and light weight product, made in the USA, is certain to become the new benchmark in bicycle saddle designs.