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This very new all-carbon clincher from Easton took an enormous amount of development. It's very hard to make carbon that can not only resist the forces of the tire and tube on the sidewall, but can resist the heat and keep form deforming.
As a native New Yorker, I have a soft spot in my heart for anyone who tries to make a living from the bouroughs, but even before I knew the zip code of Morpheus bikes they had caught my eye. Easily the most impressive looking bike in the New Exhibitor section, Morpheus has an interesting philosophy—they craft complete bike builds without compromise.
While many of the big companies cut corners with parts to hit certain price points, this company specs bikes to be not only completely functional but beautiful as well, opting for a kit that's as pretty to look at as we're betting they are to ride.
Take for example the Oracle World Cup, which comes with a full SRAM X-0 kit, Industry 9 wheelset and a custom built anodized swinger arm connected to a Rock Shox Monarch 2.4 shock. Morpheus specs the hi-mod carbon frame set to their design from the same Taiwanese factories that the big boys use, and they craft and anodize the swinger arms themselves. A complete full-suspension cross country bike weighs around 21 pounds and comes in around $4100. The "bailout" model with an awesome (though not as chi-chi) of a build is under $4000.
We were especially impressed with the little touches—the sparkle coating in the frame matches the color scheme of the bikes and the head-tube badge is made from 6061 aluminum.
We'll throw our legs over some of these bikes soon for test rides of the Oracle, the Cyclops hardtail and the Hermes road bick soon—the guys will be coming up to ride with us,so look forward to a full test.
Dahons in the background with an S&S coupled, belt-drive Davidson about to be built.
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SE is a famous old BMX company going back to the 1970s, but they're big in the fixed gear market now. You see beefier and beefier fixed gear bikes coming out for doing more tricks, but this bike in SE's booth seemed to be half fixed, half bmx and built to take abuse.
Uploaded by mathowie | more from the Bike Hugger Photostream.
There are a ton of juniors and kids in the Pacific Northwest racing cross, and they usually have to ride mountain bikes, but it's nice to see Redline meeting that niche.
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I didn't know until today that the electronic shifting TT group from Shimano lets you run shifters in both positions on TT bars, the outside and in a tuck. For short prologue TT races, I could see these being a huge advantage.
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Lots of famous pro-winning bikes on the floor (pretty much every winning bike from the Tour de France is on display) but I liked that almost no one noticed Boonen's Roubaix bike above the Specialized booth.
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New Light+Motion
Originally uploaded by davidjschloss

SRAM levers
Originally uploaded by andrew_f_martin
Yes...I will have them...They even have a web page!

Bob Roll
Originally uploaded by andrew_f_martin
Roll hanging in the GU booth.

Jogging
Originally uploaded by andrew_f_martin
Running in a bubble of some sort. I think they were selling energy food? Anyone?

MetrigGear
Originally uploaded by andrew_f_martin
Following up on Matt's post - here's a close-up of the internals of the internals of the MetriGear Power Meter. The booth was busy all afternoon showing off their solution - the latest entry into the training with power game. Confirmed: Speedplay only (for now).

DSC_0123
Originally uploaded by andrew_f_martin
In case you forgot about this guy...he's still everywhere.

GORE Ride-On Cables
Originally uploaded by andrew_f_martin
From the "cool display" department - GORE showed off their completely sealed shifting system. The feel is great even with tight cable bends. They submerged half the cable in the fish tank (to simulate Seattle Winters) and it worked flawlessly. Probably a worthwhile investment for the rain bike.

Ultremo R.1
Originally uploaded by andrew_f_martin
Schwalbe hit some bumps with the Ultremo this past year running into some re-call issues (which I've heard they handled very well). They have corrected their issues and come back with the Ultremo R.1 for '10. I really like the ride of the Ultremo tire and will be getting these for my race bike for next season. More coming from Schwalbe in a later post (hint: SWEET looking crit/rain tire!).

Ritchey Comp White
Originally uploaded by andrew_f_martin
I'll admit it - I'm a sucker for Ritchey stuff. I have it on pretty much all my bikes. They now have brought the white finish to the Comp level (which is perfectly useful gear for even the most demanding riders). I want!